Modern enterprises in the agricultural sector are increasingly becoming automated, from business processes to production plants. Nonetheless, data is also manually recorded in applications or retransmitted manually to satisfy the need for real-time control information. This generates expectations by nature and, in turn, several other useful knowledge remains unused.

AgroTech is not only about improving processes and eliminating duplication, it is also about offering more concrete insights into consumer preferences so that they can provide better service. Truly understanding the end users and their needs is becoming more and more relevant. Data analytics, IoT, and other cognitive technologies will provide analytical insights that help businesses provide customized services.

As a result, the industry continues to shift from supply-driven to demand-driven production.