Brand monitoring refers to the process of tracking and analyzing the online and offline references to a brand, including mentions of the brand name, products, services, and related keywords. This helps businesses to understand their brand’s reputation, customer sentiment, and competitive landscape, and to make informed decisions based on this information.

There are various ways to monitor a brand, including:

• Setting up Google Alerts for the brand name and related keywords
• Using social media listening to track brand mentions on social media platforms
• Conducting searches on search engines and other platforms
• Analyzing customer feedback and reviews on review websites and forums
• Searching & Crawling for Darkweb 
• Proprietary Phishing Feeds and Similar Data Sources

Brand tracking tools are software applications or online services that help businesses monitor their brand’s online and offline presence, including mentions, social media activity, and customer sentiment. Some popular brand tracking tools include Brandwatch, Hootsuite Insights, Meltwater, and Mention.  

Brand Monitoring on other hand is about security and fraud threat vectors targeting your brand.

In the context of cyber security, brand monitoring refers to the practice of tracking online references to a brand to identify potential threats or attacks, such as phishing scams or social engineering tactics. This helps businesses to protect their brand reputation and customer data by identifying and addressing security risks in a timely manner.